To transform the MJ Vendeiro brand, giving it a dynamic image that represented
movement and care - the pillars of a strong identity.
The first step was the annihilation of MJ, we took the name Vendeiro as a
strong umbrella, capable of housing different strands of the business:
CAR CARE, ENERGY and INVESTMENT.
To each segment we assigned a color representative of its services.
For the social networks, a strategy is used that focuses on close contact with the public,
with curiosities and unusual facts, in a playful approach, as well as useful information
on subjects of the universe in which the brand fits.