"Go with everyone."
Transform the Três Marias brand, with many years of history, into a brand with a younger, more up-to-date
and updated, in addition to bringing it into the digital era.
The solution came from the simplification of the label image, making it more dynamic and fun.
The color palette is strong and bold, difficult to ignore and ensuring a move away
from a more conservative language.For the social networks, a strategy was outlined
that aims to transmit the young, adventurous and playful spirit that characterizes the
arget audience, through irreverent content that abuses jokes,
tips and gluttonous and eye-catching colors.